Pre-Act app icon Decision Intelligence

Decide with fewer blind spots.

Pre-Act runs structured pre-mortems on the decisions that actually matter. Surface hidden risks, stress-test your plan, and track which warnings come true over time.

Free for 3 analyses per month · iPhone only

Most regrets don't come from bad luck.

They come from decisions made too quickly, with too little thought, on autopilot.

Pre-Act is built around one simple idea: the best time to find out why a decision will fail is before you make it.

Describe what you're considering. Pre-Act runs a structured pre-mortem in two minutes, imagining the failure first, then working backwards to surface the warnings you would have wished you'd noticed.

It's a technique used by founders, investors, surgeons, and military strategists. Now usable on the decisions that actually shape your life.

For the decisions that matter in six months.

Not what to have for lunch. The choices you'll either thank yourself for, or regret deeply.

01

Quitting your job or accepting a new offer

02

Starting a business, finding a co-founder, raising funds

03

Buying a home, taking on debt, making a major purchase

04

Marriage, ending a relationship, having children

05

Moving countries, going back to school, changing careers

06

Medical decisions, lifestyle changes, mental health choices

Four lenses. One flow.

Different decisions deserve different frameworks. Pre-Act gives you four proven methodologies. Pick one, or combine them all.

PRE-MORTEM

Imagine the failure first.

Best for one-time, high-stakes decisions. Imagines the choice has already failed and works backwards to surface what went wrong.

↳ Originated by Gary Klein, 2007
KAIZEN

Small steps, sustainable change.

Best for habits, lifestyle changes, and skill development. Designs a repeatable improvement plan you can actually stick to.

↳ Toyota Production System, 1950s
5 WHYS

Drill into the root cause.

Best for understanding why you keep ending up in the same situation. Goes five levels deep until the real cause shows up.

↳ Sakichi Toyoda, 1930s
SIX SIGMA

Map systemic root causes.

Best for complex business or operational decisions. Uses fishbone analysis to identify all factors contributing to the problem.

↳ Motorola, 1986

Every analysis gives you six things.

01

A failure story

The most likely way things go wrong, named and detailed.

02

The hidden assumption

The thing you're betting on but haven't said out loud.

03

A scored risk matrix

Every risk ranked by probability × impact.

04

A revised plan

Concrete adjustments that address the highest-priority risks.

05

A pre-launch checklist

The specific steps to take before you commit.

06

A definitive conclusion

A clear recommendation you can actually act on.

Most decision tools stop at the analysis. Pre-Act doesn't.

When you finish an analysis, you set a reminder, one week, one month, three months out, or any custom date/time.

When the reminder arrives, you mark which risks actually materialized and what really happened.

Over time, this builds something rare: a personal track record of how you actually decide. Not how you think you decide.

DAY 0
Analysis complete
+7 DAYS
Reminder fires
+30 DAYS
Mark what happened
+90 DAYS
Track record builds

See patterns most people never see in themselves.

After ten or fifteen analyses, the patterns stop being abstract, and start sounding uncomfortably specific.

Your prediction accuracy

Across all closed decisions, see the curve sharpen.

Which domains you over-think and which you under-think

Not the same. Often the opposite of what you'd guess.

Methodology mastery

Levels up as you use each framework more.

Recurring blind spots

The patterns that show up across different decisions, in different shapes.

Don't know where to begin?

Pre-Act ships with 25+ structured templates across Work, Business, Finance, Relationships, Personal, and Health. Tap a template, fill in the blanks, and you have a complete scenario ready to analyze.

Work
Business
Finance
Relationships
Personal
Health
+ 25 more

Start free. Upgrade when you're ready.

Pre-Act Free
$0always
  • 3 analyses per month
  • All four methodologies
  • All templates
  • Reminders and resolution tracking
Download free

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For people who take their decisions seriously.

Founders making product bets. Executives weighing strategic moves. Professionals navigating career transitions. People in personal turning points. Anyone tired of repeating the same mistakes in different shapes.

If you've ever looked back at a decision and thought "I should have seen that coming", Pre-Act exists so you do, next time.

Decide deliberately.

Two minutes. One decision. Fewer regrets.

// Free for 3 analyses per month · iPhone only